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Why we love personas!
Back to news Why we love personas! If you’ve worked with us before, you might have noticed we are obsessed with customer personas. They are a brilliant resource when creating any and all content....
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How to develop a winning social media strategy
Back to news How to develop a winning social media strategy Without a clear plan in mind, it’s hard to justify the true purpose of what you’re doing. Wow, that’s deep. This mantra (if you will) can be...
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What is a marketing plan and why do you need one?
Back to news What is a marketing plan and why do you need one? “Good fortune is what happens when opportunity meets with planning.” – Thomas Edison Success that comes out of spontaneity is usually...
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What does your brands colour palette communicate?
Back to news What does your brands colour palette communicate? When we think about brand design, one of the first things that comes to mind is the use of colour. Sure, monochrome may look sleek, but...
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Digital transformation v. Digitisation
Back to news Digital transformation v. Digitisation There are many, many buzzwords bandied about since the beginning of the pandemic. Furlough. Social distancing. Remote offices. COVID secure. Many...
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eCommerce Best Practice: how to build a successful online store
Back to news eCommerce Best Practice: how to build a successful online store Now more than ever before, having an online store is crucial for not just success but survival. But how much do you know...
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How to brief a marketing agency like a pro
Back to news How to brief a marketing agency like a pro There are many reasons why you might work with a marketing agency. You might have projects that need specialist skills you don’t have in-house....
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Back to basics marketing: or the controversial truth about being everything,...
Back to news Back to basics marketing: or the controversial truth about being everything, everywhere When it comes to marketing, it’s easy to assume that being loud and busy wins. If you’re...
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Shipping, fulfilment and delivery: a beginners guide to eCommerce
Back to news Shipping, fulfilment and delivery: a beginners guide to eCommerce The internet is a great leveller, especially when it comes to eCommerce. No one has to know how big or small your...
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Harnessing inbound marketing to get visitors to your eCommerce shop
Back to news Harnessing inbound marketing to get visitors to your eCommerce shop Wherever you are with your eCommerce journey, there’s no doubt that one of your biggest objectives is to get customers,...
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